I have been very busy blogging on Active Rain. Come and visit me there. In fact come and join active rain by clicking on my join active rain link on my blog.
It is a great place to network and meet other agents online. I started in June and as you can see I have been busy there blogging. I post coaching blogs as well as local real estate issues in our area in Wellington Florida.
So that is why I am not posting regurlarly here but I will be getting back to it next year. I am not the #5 top bloggers in Florida on Active Rain and # 20 nationwide top bloggers on Active Rain and out of over 60,000 members I must say that is good!
So come on over and check it out! It is FREE! Click here to join Active Rain.
I wish you and your loved ones all a very Merry Christmas and a Happy New Year! I will see you next year here!
Thursday, December 20, 2007
Tuesday, September 4, 2007
Real Estate Agent Survival Skills For Your Market Now.
For Real Estate Agents:
Imagine you take a flight on a small plane from sea to shining sea and in the middle of nowhere you get dropped out of the plane. You have no idea where you are except that you are in the U.S. All you have is the business suit you are wearing. Your money and credit cards were left on the plane.
Would you be able to start all over with nothing and become successful? Yes, you can if you have mastered the following 5 skills:
Learn your language. For the sake of this post we will assume that English, the United States version is your language. Language is the most powerful business survival skill you can master because it is with language that you can persuade others and express yourself. Study your language. Learn the history behind the language. When you hear words you do not know the meaning of jot them down and when you get home look them up and learn about the word. Subscribe to Dictionary.com's word of the day. I spoke 3 languages as a child and received straight A's in English all through school. When you learn what prefixes and suffixes mean it helps you to take the words apart and understand their meanings. My grandmother spoke fluent Latin and taught me how to connect many of the parts of words together to figure out what they mean. Get busy now to improve your language skills.
Learn about non verbal communication. It is not what you say but how you say it. The feeling you project and your body language you use when communicating are stronger than the words you say. Study body language. Record your voice and play it back to see how you sound and what you are projecting. Look in the mirror and talk to see what you are visually communicating. When I was 13 years old I read the book, 'The Art Of Body Language.' It was fascinating and most of it I have kept with me all these years.
Marketing is crucial to your success. Learn all you can about marketing. If you are depending on others to do your marketing you will never be as successful as you could be if you understand marketing yourself. You need to learn to write compelling copy for your letters, how to write direct response letters, how to successfully use ads to make the phone ring, understand Internet Marketing along with SEO, Web 2.0, building a list, etc. You need to learn how to tell your story so that others want to become a part of the Dream. Develop your PR skills. I will tell you from experience of successfully opening and running several small businesses and consulting and coaching others in their businesses that the single most important thing for you to master to be able to be a success in the shortest amount of time is to learn how to do your own PR work. This is huge and is overlooked all the time by business owners.
Get your sales skills in order. So many people tell me that they hate selling yet they are selling every day. Everyone sells. Your children are selling you every time they want a new toy. Your spouse is selling you when they want to go to a particular place to eat. If you do not feel comfortable selling it is because you are looking at it from the wrong angle. Sales is a communication process. Sales is finding what a person wants and then giving it to them. It is that simple. It is not about being pushy, nasty, hovering over them or telling them what they should do. The proper way to be successful in sales is to be a consulting salesperson. Ask lots of questions. Be up front and tell the person you are talking to that you will see if what you offer is a fit for them and if it is not then you will refer them to someone who would be a better fit for them. Learn about sales. Read books about how to build relationships with your prospects. The best book on the planet on this subject is Dale Carnegie's book,'How To Win Friends And Influence People'. It was written many years ago and still applied today. All the other books about this subject are spin offs. So read the original!
Public Speaking. This is the one skill that holds so many people back from becoming all that they can be. The most successful agents, writers and business owners are those who have mastered the skill of public speaking. Most people would rather die than get up and speak. But this skill is part of a necessary survival skill package. Why are people afraid of public speaking? Because they are afraid of rejection. I just heard about a study that was done on the brain. They said that when a person is rejected the pain that person feels is the same exact pain he/she feels when he/she feels physical pain. So the fear to get up in front of bunch of people and speak is like looking at the possibility that all those people may reject you and the pain that you would feel from that is like all those people stabbing you. This happens in the part of the brain that is still back in the primitive days of living in the wild. You feared being rejected by your group because that would mean you would be without the protection of the group and off to fend for yourself in the wild; not a good situation back then. I have always loved Public Speaking. It is a talent I think I was born with. In fact, for me I would much rather speak to a group of people than one on one. When I was in grade school I used to ask my teachers if I could do oral reports and when I was done with one I would ask them when could I do another one. Learning how to speak in public will elevate you to a different income bracket faster than anything else can. Just look around you and you will see the evidence of this. If you need help to develop this survival skill; join Toastmasters, BNI or other networking groups where you can practice your public speaking. The more you do it the less afraid you are. You gain confidence each time you speak and soon your brain will realize that this is not a life and death situation any longer.
When you master these 5 survival skills you can start all over again in a new place not knowing anyone. You can revamp your business by applying these skills if your business is stagnant. You can take your business and income to the next level in the direct proportion that you attain these skills. So get your business survival skills in order. There is no limit to what you can do and be and have!
If you are interested in taking your business skills to the next level contact me and we can set up an interview to see if you are a candidate for coaching.
Copyright © 2007 By Katerina Gasset, All Rights Reserved
The material herein may not be copied, reproduced, distributed, transmitted, displayed or published. All rights reserved. Plagiarism will be detected and is punishable by law. Get your Business Survival Skill in Order to be all that you can and should be!
Imagine you take a flight on a small plane from sea to shining sea and in the middle of nowhere you get dropped out of the plane. You have no idea where you are except that you are in the U.S. All you have is the business suit you are wearing. Your money and credit cards were left on the plane.
Would you be able to start all over with nothing and become successful? Yes, you can if you have mastered the following 5 skills:
Learn your language. For the sake of this post we will assume that English, the United States version is your language. Language is the most powerful business survival skill you can master because it is with language that you can persuade others and express yourself. Study your language. Learn the history behind the language. When you hear words you do not know the meaning of jot them down and when you get home look them up and learn about the word. Subscribe to Dictionary.com's word of the day. I spoke 3 languages as a child and received straight A's in English all through school. When you learn what prefixes and suffixes mean it helps you to take the words apart and understand their meanings. My grandmother spoke fluent Latin and taught me how to connect many of the parts of words together to figure out what they mean. Get busy now to improve your language skills.
Learn about non verbal communication. It is not what you say but how you say it. The feeling you project and your body language you use when communicating are stronger than the words you say. Study body language. Record your voice and play it back to see how you sound and what you are projecting. Look in the mirror and talk to see what you are visually communicating. When I was 13 years old I read the book, 'The Art Of Body Language.' It was fascinating and most of it I have kept with me all these years.
Marketing is crucial to your success. Learn all you can about marketing. If you are depending on others to do your marketing you will never be as successful as you could be if you understand marketing yourself. You need to learn to write compelling copy for your letters, how to write direct response letters, how to successfully use ads to make the phone ring, understand Internet Marketing along with SEO, Web 2.0, building a list, etc. You need to learn how to tell your story so that others want to become a part of the Dream. Develop your PR skills. I will tell you from experience of successfully opening and running several small businesses and consulting and coaching others in their businesses that the single most important thing for you to master to be able to be a success in the shortest amount of time is to learn how to do your own PR work. This is huge and is overlooked all the time by business owners.
Get your sales skills in order. So many people tell me that they hate selling yet they are selling every day. Everyone sells. Your children are selling you every time they want a new toy. Your spouse is selling you when they want to go to a particular place to eat. If you do not feel comfortable selling it is because you are looking at it from the wrong angle. Sales is a communication process. Sales is finding what a person wants and then giving it to them. It is that simple. It is not about being pushy, nasty, hovering over them or telling them what they should do. The proper way to be successful in sales is to be a consulting salesperson. Ask lots of questions. Be up front and tell the person you are talking to that you will see if what you offer is a fit for them and if it is not then you will refer them to someone who would be a better fit for them. Learn about sales. Read books about how to build relationships with your prospects. The best book on the planet on this subject is Dale Carnegie's book,'How To Win Friends And Influence People'. It was written many years ago and still applied today. All the other books about this subject are spin offs. So read the original!
Public Speaking. This is the one skill that holds so many people back from becoming all that they can be. The most successful agents, writers and business owners are those who have mastered the skill of public speaking. Most people would rather die than get up and speak. But this skill is part of a necessary survival skill package. Why are people afraid of public speaking? Because they are afraid of rejection. I just heard about a study that was done on the brain. They said that when a person is rejected the pain that person feels is the same exact pain he/she feels when he/she feels physical pain. So the fear to get up in front of bunch of people and speak is like looking at the possibility that all those people may reject you and the pain that you would feel from that is like all those people stabbing you. This happens in the part of the brain that is still back in the primitive days of living in the wild. You feared being rejected by your group because that would mean you would be without the protection of the group and off to fend for yourself in the wild; not a good situation back then. I have always loved Public Speaking. It is a talent I think I was born with. In fact, for me I would much rather speak to a group of people than one on one. When I was in grade school I used to ask my teachers if I could do oral reports and when I was done with one I would ask them when could I do another one. Learning how to speak in public will elevate you to a different income bracket faster than anything else can. Just look around you and you will see the evidence of this. If you need help to develop this survival skill; join Toastmasters, BNI or other networking groups where you can practice your public speaking. The more you do it the less afraid you are. You gain confidence each time you speak and soon your brain will realize that this is not a life and death situation any longer.
When you master these 5 survival skills you can start all over again in a new place not knowing anyone. You can revamp your business by applying these skills if your business is stagnant. You can take your business and income to the next level in the direct proportion that you attain these skills. So get your business survival skills in order. There is no limit to what you can do and be and have!
If you are interested in taking your business skills to the next level contact me and we can set up an interview to see if you are a candidate for coaching.
Copyright © 2007 By Katerina Gasset, All Rights Reserved
The material herein may not be copied, reproduced, distributed, transmitted, displayed or published. All rights reserved. Plagiarism will be detected and is punishable by law. Get your Business Survival Skill in Order to be all that you can and should be!
Thursday, August 9, 2007
To Market, To Market, To Get Your Listings!
What Are You Doing To Get Listings In Your Market Now?
As Real Estate agents you must always be marketing yourself. I do not mean the show offy type of image marketing that most agents and coaches tell you to do.
Image marketing is very time consuming, expensive and unless your are Coca Cola you do not have the kind of money it takes and the time it takes to make image marketing work.
You do need to be visable, approachable and people need to know you. You do that through relationship marketing. The kind of marketing you need to do to become famous in your area is a lot of giving of information. Solve a problem. Be there when someone needs to ask you a question. Be empathetic to your market's problems.
My Step Approach To Becoming Visible So You Will Get The Listings:
As Real Estate agents you must always be marketing yourself. I do not mean the show offy type of image marketing that most agents and coaches tell you to do.
Image marketing is very time consuming, expensive and unless your are Coca Cola you do not have the kind of money it takes and the time it takes to make image marketing work.
You do need to be visable, approachable and people need to know you. You do that through relationship marketing. The kind of marketing you need to do to become famous in your area is a lot of giving of information. Solve a problem. Be there when someone needs to ask you a question. Be empathetic to your market's problems.
My Step Approach To Becoming Visible So You Will Get The Listings:
- Start Blogging. If you do not have a blog start one about your area and about you. I have had great success with Active Rain. This is a great community of real estate related people, you get to network and have a free blog.
- Become the expert in your area. Interview businesses and places of interest like the library and write articles about them. Find out if you can be the Real Estate columnist for your newspaper.
- Whenever you go to a function, take photos and have photos taken of you with prominant people and then do a press release about it and send it to all the local papers.
- Always speak from the point of reference of the person you are speaking to and not about yourself. No one cares about how much you know until they know how much you care.
- Get testimonials from every client. Have the testimonials be about exactly what you did for them not about what a great agent you are. Again, this is not about you!
- Have a direct response website with reports that the consumer can get to solve their problem.
- Join online forums to learn more about your Real Estate industry and also so you can network with other agents and cultivate referral relationships.
- Meet your neighbors! Right in your own backyard you have prospects. Make sure your neighbors know what you do and ask them if they know anyone moving to the area.
- Send out an email newsletter and a physical newsletter to your sphere of influence. Ask for Referrals. We have heart stickers that say," I love referrals."
- Work your expired listing market. This is a great niche and I coach agents to become successful in this niche. This is the main focus of our business. We get all our listings through working expireds and through getting referrals.
- Get involved helping in your church, place of worship, schools and the community. This is a great way to get visibility in the venue of helping others.
You can email me at Katerinag(at)bellsouth.net for coaching and consulting information for Real Estate Agents. I am a Realtor and a Business, Career, Health and Personal Coach, Real Estate Business Consultant, trainer and speaker. Yours In Real Estate, Katerina
Friday, July 27, 2007
What Are You Doing About This Market?
Coaching For Real Estate Agents
With all the gloom and doom new you are hearing on the news and reading in the newspapers what are you doing to deal with it all? Are you adding to the fuel by complaining about how bad it is? Remember, what you focus on expands! Are you agreeing with the papers and the news? Are you telling everyone you meet how bad your business is right now?
Nestor, my husband and my broker was working out at LA fitness this morning. As he was walking out the door he ran into an aquaintance of ours. She asked him how Real Estate is doing and how is his business doing and he says, " Business is good!" Well, she just about fell over on to the floor! She was so surprised by his answer. She said that everyone she has talked to has told her that real estate is terrible right now. All the agents she knows are getting second jobs or quitting the business.
You know by reading my blog that I believe that you attract to your life what you are talking, thinking and feeling about. If you listen and buy into this negative press and gloom and doom about the real estate market than you are going to create that in your life and in your business.
We have to stay away from all that negative stuff and people. Feel that you are successful, feel that you have clients and get to work on getting some leads. Be proactive in your actions. Don't be reactive.
This is just a normal real estate market. Buyers still need to buy and sellers still need to sell!
Leave your comments on how you are handling your real estate business now.
With all the gloom and doom new you are hearing on the news and reading in the newspapers what are you doing to deal with it all? Are you adding to the fuel by complaining about how bad it is? Remember, what you focus on expands! Are you agreeing with the papers and the news? Are you telling everyone you meet how bad your business is right now?
Nestor, my husband and my broker was working out at LA fitness this morning. As he was walking out the door he ran into an aquaintance of ours. She asked him how Real Estate is doing and how is his business doing and he says, " Business is good!" Well, she just about fell over on to the floor! She was so surprised by his answer. She said that everyone she has talked to has told her that real estate is terrible right now. All the agents she knows are getting second jobs or quitting the business.
You know by reading my blog that I believe that you attract to your life what you are talking, thinking and feeling about. If you listen and buy into this negative press and gloom and doom about the real estate market than you are going to create that in your life and in your business.
We have to stay away from all that negative stuff and people. Feel that you are successful, feel that you have clients and get to work on getting some leads. Be proactive in your actions. Don't be reactive.
This is just a normal real estate market. Buyers still need to buy and sellers still need to sell!
Leave your comments on how you are handling your real estate business now.
Friday, July 13, 2007
Active Rain Is a Great Real Estate Agent Tool
I found a great online community for you to join if you are a Real Estate Agent, Home Stager, Mortgage Broker or Home Inspector. The best part is that it is FREE. Just click on the box below and get started!
You can find great local Florida real estate information on Localism.com Nestor and Katerina Gasset is a proud member of the ActiveRain Real Estate Network, a free online community to help real estate professionals grow their business.
You can find great local Florida real estate information on Localism.com Nestor and Katerina Gasset is a proud member of the ActiveRain Real Estate Network, a free online community to help real estate professionals grow their business.
Monday, July 9, 2007
Secrets Of A Successful Real Estate Agent
Coaching For Real Estate Agents
Secrets Of A Successful Real Estate Agent
Do you consider yourself a highly successful Real Estate Agent? Why or why not?
Are you trading time for money? Are you going from deal to deal just surviving and spending hours looking for your next buyer or seller?
The big secret of successful agents is that they have stopped trading time for money the way most agents continue to do.
If you are burning the candle at both ends, working 7 days a week, evenings and weekends, missing out on your children’s lives, not being home for dinner and being too tired to wash your face before you drop in your bed for 4 hours of sleep each night than you do not have a business, you have a JOB!
As long as you work like that there is ceiling placed on your head and you can not break through that ceiling. There is a limit to how much money you can ever make.
You either work so many hours to make the money you want to make but have no life or you don’t work all those hours and therefore you have a life but no money! Many Real Estate agents kill themselves slowly by working 80+ hour work weeks for very little compensation. They barely make enough money to survive.
According to the NAR, 80% of new agents never make it through five years. Too many agents discover that they are putting in way to much time to justify their pay.
If you keep doing what you are doing you will keep getting what you are getting.
Albert Einstein said that the definition of insanity is doing the same thing over and over again and expecting a different result!
All top agents who are successful and own their own business instead of their business owning them have learned how to leverage their time by automating as much as is possible, taking advantage of technology and delegating tasks that can be delegated.
This is how I describe a successful career as a Real Estate Agent:
- You are respected by your clients and they value what you bring to the table
- You work a normal work week or less with plenty of time off to be with your kids, husband, wife, significant other and friends. You have time to pursue other interests.
- You have a healthy stream of clients who are seeking you out without you having to do any cold calling.
- You are set in your fee that you charge and your clients do not question your fee.
Stay tunes as we begin to explore this subject and in my next post I will tell you our story about how we reached that critical point in our Real Estate Business and what we did to turn it around.
E-mail me at Katerinag(at)bellsouth.net for coaching and consulting information for Real Estate Agents. I am a Realtor and a Business, Career, Health and Personal Coach, Real Estate Business Consultant, trainer and speaker. Yours In Real Estate, Katerina
Coaching For Real Estate Agents
Saturday, July 7, 2007
Vision Boards To Apply The Law Of Attraction
Coaching For Real Estate Agents
Do you have a vision board?
Is it prominently placed in your office where you can focus on it? And do you have one in a private place in your home like your bedroom or bathroom? For Real Estate Agents this can be a very powerful tool to help you reach your goals in business and in life.
In the hit DVD The Secret, John Assaraf tells a remarkable story of his dream board.
He lives and teaches the science behind the law of attraction and taking inspired actions towards one’s goals.
John started making his dream boards. He made several of them. They included all types of goals and dreams from a watch he wanted, vacations he wanted to go on, to this photo of a mansion in
You can get these boards very inexpensively at office supply stores like Office Depot.
He would look at his vision boards each day, close his eyes and visualize having all the dreams and goals on his vision board.
Then over the next few years he moved five times. Through all the moves he kept many things in storage and that included his vision boards.
His last move was to
When he unpacked all their belongings he rediscovered his vision boards. As he looked at each of the boards he came across the one with the photo of the mansion on it.
Tears came to his eyes as he realized that he was living in this exact house, not one like it, but this exact house! This was totally amazing to him.
That is when he truly understood the power of the Law Of Attraction.
If you are a broker you can have a sales meeting and encourage your agents to create their individual vision boards. Create some type of contest or incentive for the agents that follow through and post them at their desks.
When I consult small businesses I train them to have all their staff build their own vision boards at an end of the year party. Also, when I coach self employed people like attorneys and Real Estate Agents I have them and all their assistants do the same thing.
You could even have your sellers make a small one about their home selling, photos of where they are moving, a sold sign in front of their house when you take the listing; use your imagination on how you can set the intention of their home selling.
I have 2 vision boards that I use. I have one in my office and one in my bedroom.
I use my vision boards to help me visualize my dreams and goals.
Tell me about your stories with your vision boards in a comment below. It is easy to post comments on my blog and I welcome your input and comments.
You can also email me at Katerinag(at)bellsouth.net for coaching and consulting information for Real Estate Agents. I am a Realtor and a Business, Career, Health and Personal Coach, Real Estate Business Consultant, trainer and speaker. Yours In Real Estate, Katerina
Coaching For Real Estate Agents
Subscribe to:
Posts (Atom)