Showing posts with label Market conditions. Show all posts
Showing posts with label Market conditions. Show all posts

Friday, June 1, 2007

Short Sales- Coaching For Real Estate Agents

Coaching For Real Estate Agents- Short Sales


Real Estate Agents need to understand what a short sale is and how to help their seller’s with the process.

In today’s market you are most likely finding sellers who owe more money on their mortgages and home equity loans than what they could get for their house.

It would give you as a Real Estate Agent in your marketplace an edge over agents who do not know how to assist in a short sale. This could be a great niche for you!

Do you know what a short sale is?

When the net proceeds from a sale of a property are less than the mortgage, taxes, real estate commissions and other closing costs and the seller can not or will not come up with the difference you have a short sale.

Just like when people buy cars for zero down and need to trade that car in they find themselves upside down, meaning they owe more on the loan for their car than what the trade in value is.

This same thing happens in the housing market. You may have a seller who is going into foreclosure, a seller who is transferred due to work or someone is getting divorced. These are all reasons that the short sale may be forced to happen.

You can check with a title company even before you take the listing and ask them to do a preliminary HUD closing settlement statement so you can have the numbers correct. The title company can also run a check for you about how much they owe.

Sometimes when you ask the seller he or she will give you the amount for their first mortgage but not for their equity lines. I always ask them for all the loans that may be tied to the house.

Have the sellers write a letter to all his/her lenders giving them permission to talk to you. They will not talk to you unless they have express permission from the seller.

Once you get an offer on the property contact the lender’s loss mitigation department. Do not talk to the people at customer service. They are not trained in this area and they will not approve any offer unless they are collecting all the past due payments, etc.

Gather up the seller’s W-2 forms, a letter of explanation if the seller is unemployed, bank statements, two years of tax returns, and other financial documents relating to income, asset and debt obligations.

You should have the seller write up a hardship letter explaining why he/ she is in this situation and why it is impossible for the seller to pay off the loan in full. Most lenders will require true hardship. If the lender sees the seller has stocks and other assets it is likely the short sale will not be approved.

One thing to be especially aware of is what did the seller say when he got the loan initially. For instance, if the seller obtained a stated income loan stating his assets, it may be a trigger for mortgage fraud if he no longer has those assets, unless he can prove the loss somehow. Just be aware of this.

Most lenders use a formula of what losses they are willing to incur. It is suggested that this figure may vary from 8 % to almost 20% .

It is important for the buyers to understand that the lenders will not give away properties.

It takes two weeks to sixty days to get an approval from the lender to do a short sale.

It is very important for the buyer to understand this process and that this may take time.

Please make sure that if you are the Seller’s Real Estate Agent that you put a clause in the contract stating that the seller does not have to close on the property with this buyer if the lender does not approve the short sale. Otherwise, the seller would still be liable to close and come up with money for the difference.

Doing short sales can be very time consuming. However, it may be a good niche for you since not many Real Estate Agents have the patience to do them nor the knowledge.

E-mail me at Katerinag@bellsouth.net for coaching and consulting information for Real Estate Agents. I am a Realtor and a Business, Career, Health and Personal Coach, Real Estate Business Consultant, trainer and speaker. Yours In Real Estate, Katerina

Coaching For Real Estate Agents

Wednesday, May 23, 2007

CBS 60 Minutes Does Not Do Real Estate Agents Justice!

Coaching For Real Estate Agents

60 Minutes Does Not Do Real Estate Agents Justice!

In case you did not get the letter from NAR president, Pat Combs, I have included it here below:

Dear Fellow REALTOR(R):

I am disappointed and dismayed at the biased story that "60
Minutes" aired on Sunday evening. I want to let you know that
we've been working to stay on top of this story.

One of the most difficult challenges we face is educating
the news media about today's real estate industry. There's
no better example than this "60 Minutes" show. For more than a
year, NAR worked with the producers who put the segment
together and offered several spokespersons to be interviewed
for the show, including myself. Yet, NAR's voice was
strangely and noticeably absent from the segment though CBS
gave time to two critics who disagree with our policies on
the display of listings on the Internet.

At times, NAR and REALTORS(R) have often been the subject of
less than accurate news coverage. Your association and its
professional staff is making every effort to get the
REALTOR(R) message out to the news media. The result is that
only a fraction-less than five percent-of the vast news
media we receive is negative.

We encourage all of you to contact CBS:
(http://go-to.realtor.org/t/LSJ6C/52A9C/T3/D4TQDQ )
to voice your concerns -- maybe have some of your satisified
customers do the same.

Thank you for your support.

Pat V. Combs
President

Please express your opinions to CBS.

Also, if you want to see the replay you can go to CBS and click on 60 minutes and get the full replay.

Defend your livelihood!

Coaching For Real Estate Agents

Monday, April 30, 2007

WOW! What a Week in Real Estate!

Coaching For Real Estate Agents

This is the reaction to all the news media regarding how prices are going down, down, down! There are hundreds of expired listings in our market.

This past week we did the following:

* We have a property that is listed for $ 200,000; we got an offer for $35,000! Can you imagine that? And because it was an offer we had to take our time and the sellers’ time to tell him about this low ball offer! Gag me with a spoon!

* We have another property that is listed for over 2 million US dollars and we get an offer at $1.4 Million dollars! How embarrassing is that? The seller had more money into the project than the offer was for!

* We have a lot that is listed for $120,000 and got an offer of only $65,000 on it!

* And last but not least, we are negotiating on a property that the seller is selling for less than what he paid for it and the buyers are still not happy!

That seems to be a typical week here in this market these days. But with the law of attraction we are also attracting great deals and counting our blessings every day that we have action and deals that are closing. Many Real Estate agents in our market are quitting or getting supplemental jobs.

I met a Real Estate Agent working at a home depot design center because she needs the health insurance. I think we are going to see a lot of this. But this makes a Real Estate agent part time and then it is not possible to give great service and really take their real estate business to the next level.

So how is the Real Estate Market in your area? What is your typical week look like?

What are you doing to attract the right clients to you?

My husband owns our Real Estate company and I work as a Realtor and also as a speaker and coach.

You can email me at Katerinag@bellsouth.net for coaching and consulting information for Real Estate Agents. I am a Realtor and a Business, Career, Health and Personal Coach, Real Estate Business Consultant, trainer and speaker. Yours In Real Estate, Katerina

Coaching For Real Estate Agents

Wednesday, April 25, 2007

How is the Real Esate Market where you live?

Coaching For Real Estate Agents

I would love to hear from you in different parts of the country about how your Real Estate Market is doing? Are prices coming down where you work or are they staying the same? It would be great to discuss the different markets.

It would also be great to share what is working in your area as far as how you as a Real Estate Agent are promoting your services in this market. In our Real Estate Board all the agents that jumped in when our market was really hot and thought they were going to get rich quick have been dropping out like flies. Veteran Real Estate agents are glad about that. When that dilution of the industry happens bad apples tend to show up and taint the public opinion about Real Estate Agents.

In our marketplace there is like this stand off going on. The sellers are refusing to drop their prices and the buyers are refusing to pay the sellers’ prices. That means a lot of homes are expiring and there are not a lot of sales going on right at the moment.

I believe in being ethical and honest with my prospects. When I go on a listing appointment I want to know why the seller is selling and where are they moving to.

Because if they can hold on for 4 or more years than they should not sell. On the other hand if they are moving out of the state, getting relocated or have to move because of threat of foreclosure than we need to have an aggressive marketing plan set up for them and they must be realistic about pricing.

My advice is to not take overpriced listings. You are not doing yourself or the seller any service by taking listings that are not going to sell. It makes you look like you do not know what you are doing. It only causes the seller to become angry with you and blame you for their house not selling.

I know there is an old school of thought out there among some Real Estate Agents to take the listing at the higher price and then come back in 30 days and tell the sellers to drop their price. I think this is unethical and deceiving. If sellers believe you at first and then you come back to drop the price you have just betrayed their trust in you. Remember that trust is the reason people do business with you.

Now, if the seller is adamant about overpricing to begin with, you can have them sign a letter stating that this is their idea and that they agree ahead of time to drop the price within a certain time frame if they are not getting any showings at their perceived price. Of course, prior to doing that I would caution them about the downfalls of starting off with a high price and how much money they stand to lose rather than gain by using this strategy. Show them the proof! Documentation beats conversation!

You can email me at Katerinag@bellsouth.net for coaching and consulting information for Real Estate Agents. I am a Realtor and a Business, Career, Health and Personal Coach, Real Estate Business Consultant, trainer and speaker. Yours In Real Estate, Katerina

Coaching For Real Estate Agents