Wednesday, March 28, 2007

What are You Worth?

As a Real Estate Agent you wear many hats from being a chauffer to being a counselor.
You might not even realize how much time you spend in certain tasks that are part of being a Real Estate Agent.
What are you doing on a daily, weekly, monthly and yearly basis in your business?
The best way to find out is to keep a log for about 3 to 4 weeks of all your activities and the time that you spend in each one of the activities. After that go through your list of activities, add the totals of time you spent in each area. Now you can see in which areas you are spending your time and what you are doing on a consistent basis in your business. You may also notice activities that you did not consider part of your work day. I know Real Estate Agents who network a few times a week around happy hour. That is self promotion and is a real work activity. I know Real Estate Agents who are not counting the time they take to work on their websites, checking emails and reading online industry materials. There are Agents who do not count their ongoing education, seminars, and self development as part of their work day. These all are very important activities to make sure you will be successful and they need to be factored in so that you can get a gauge of how much you are worth and what you can do to improve your worth.

Now add up the total time you spent on your business activities for one month. Take your total net income for the month divided by the hours you worked to get an idea of how much you are being 'paid' per hour. If you do not like what you see and want to be paid more than there are many things you can do to improve your worth as a Real Estate Agent.

I tell all my coaching clients to work more on yourself than you do on your business. Your business can only grow to the extent that you grow. This is the fastest and best way to increase your worth as a Real Estate Agent.

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