This is a support site for Real Estate Agents and my goal is to make the content useful to veteran and new Real Estate Agents. Please feel free to post your comments and ask questions. You are also welcome to email me or IM me with coaching inquiries, setting up a referral agreement for your clients moving to South Florida , setting up a speaking engagement or consulting inquiry in getting online with your own website and other online marketing for Real Estate Agents.
Friday, July 27, 2007
What Are You Doing About This Market?
With all the gloom and doom new you are hearing on the news and reading in the newspapers what are you doing to deal with it all? Are you adding to the fuel by complaining about how bad it is? Remember, what you focus on expands! Are you agreeing with the papers and the news? Are you telling everyone you meet how bad your business is right now?
Nestor, my husband and my broker was working out at LA fitness this morning. As he was walking out the door he ran into an aquaintance of ours. She asked him how Real Estate is doing and how is his business doing and he says, " Business is good!" Well, she just about fell over on to the floor! She was so surprised by his answer. She said that everyone she has talked to has told her that real estate is terrible right now. All the agents she knows are getting second jobs or quitting the business.
You know by reading my blog that I believe that you attract to your life what you are talking, thinking and feeling about. If you listen and buy into this negative press and gloom and doom about the real estate market than you are going to create that in your life and in your business.
We have to stay away from all that negative stuff and people. Feel that you are successful, feel that you have clients and get to work on getting some leads. Be proactive in your actions. Don't be reactive.
This is just a normal real estate market. Buyers still need to buy and sellers still need to sell!
Leave your comments on how you are handling your real estate business now.
Friday, July 13, 2007
Active Rain Is a Great Real Estate Agent Tool

You can find great local Florida real estate information on Localism.com Nestor and Katerina Gasset is a proud member of the ActiveRain Real Estate Network, a free online community to help real estate professionals grow their business.
Monday, July 9, 2007
Secrets Of A Successful Real Estate Agent
Coaching For Real Estate Agents
Secrets Of A Successful Real Estate Agent
Do you consider yourself a highly successful Real Estate Agent? Why or why not?
Are you trading time for money? Are you going from deal to deal just surviving and spending hours looking for your next buyer or seller?
The big secret of successful agents is that they have stopped trading time for money the way most agents continue to do.
If you are burning the candle at both ends, working 7 days a week, evenings and weekends, missing out on your children’s lives, not being home for dinner and being too tired to wash your face before you drop in your bed for 4 hours of sleep each night than you do not have a business, you have a JOB!
As long as you work like that there is ceiling placed on your head and you can not break through that ceiling. There is a limit to how much money you can ever make.
You either work so many hours to make the money you want to make but have no life or you don’t work all those hours and therefore you have a life but no money! Many Real Estate agents kill themselves slowly by working 80+ hour work weeks for very little compensation. They barely make enough money to survive.
According to the NAR, 80% of new agents never make it through five years. Too many agents discover that they are putting in way to much time to justify their pay.
If you keep doing what you are doing you will keep getting what you are getting.
Albert Einstein said that the definition of insanity is doing the same thing over and over again and expecting a different result!
All top agents who are successful and own their own business instead of their business owning them have learned how to leverage their time by automating as much as is possible, taking advantage of technology and delegating tasks that can be delegated.
This is how I describe a successful career as a Real Estate Agent:
- You are respected by your clients and they value what you bring to the table
- You work a normal work week or less with plenty of time off to be with your kids, husband, wife, significant other and friends. You have time to pursue other interests.
- You have a healthy stream of clients who are seeking you out without you having to do any cold calling.
- You are set in your fee that you charge and your clients do not question your fee.
Stay tunes as we begin to explore this subject and in my next post I will tell you our story about how we reached that critical point in our Real Estate Business and what we did to turn it around.
E-mail me at Katerinag(at)bellsouth.net for coaching and consulting information for Real Estate Agents. I am a Realtor and a Business, Career, Health and Personal Coach, Real Estate Business Consultant, trainer and speaker. Yours In Real Estate, Katerina
Coaching For Real Estate Agents
Saturday, July 7, 2007
Vision Boards To Apply The Law Of Attraction
Coaching For Real Estate Agents
Do you have a vision board?
Is it prominently placed in your office where you can focus on it? And do you have one in a private place in your home like your bedroom or bathroom? For Real Estate Agents this can be a very powerful tool to help you reach your goals in business and in life.
In the hit DVD The Secret, John Assaraf tells a remarkable story of his dream board.
He lives and teaches the science behind the law of attraction and taking inspired actions towards one’s goals.
John started making his dream boards. He made several of them. They included all types of goals and dreams from a watch he wanted, vacations he wanted to go on, to this photo of a mansion in
You can get these boards very inexpensively at office supply stores like Office Depot.
He would look at his vision boards each day, close his eyes and visualize having all the dreams and goals on his vision board.
Then over the next few years he moved five times. Through all the moves he kept many things in storage and that included his vision boards.
His last move was to
When he unpacked all their belongings he rediscovered his vision boards. As he looked at each of the boards he came across the one with the photo of the mansion on it.
Tears came to his eyes as he realized that he was living in this exact house, not one like it, but this exact house! This was totally amazing to him.
That is when he truly understood the power of the Law Of Attraction.
If you are a broker you can have a sales meeting and encourage your agents to create their individual vision boards. Create some type of contest or incentive for the agents that follow through and post them at their desks.
When I consult small businesses I train them to have all their staff build their own vision boards at an end of the year party. Also, when I coach self employed people like attorneys and Real Estate Agents I have them and all their assistants do the same thing.
You could even have your sellers make a small one about their home selling, photos of where they are moving, a sold sign in front of their house when you take the listing; use your imagination on how you can set the intention of their home selling.
I have 2 vision boards that I use. I have one in my office and one in my bedroom.
I use my vision boards to help me visualize my dreams and goals.
Tell me about your stories with your vision boards in a comment below. It is easy to post comments on my blog and I welcome your input and comments.
You can also email me at Katerinag(at)bellsouth.net for coaching and consulting information for Real Estate Agents. I am a Realtor and a Business, Career, Health and Personal Coach, Real Estate Business Consultant, trainer and speaker. Yours In Real Estate, Katerina
Coaching For Real Estate Agents
Wednesday, June 27, 2007
The Secret On Squidoo, Coaching For Real Estate Agents
Coaching For Real Estate Agents
The Secret On Squidoo!
My coaching is based on applying the law of attraction into your business as a Real Estate agent.
I use many of the principle you will find in the hit DVD movie, The Secret.
What you think about you bring about.
What you focus on expands.
In this market of real estate right now you must be focused on the outcome you wish to receive in order to survive.
You also have to distance yourself from all the naysayers, dreamstealers and the negative Nellies that are very abundant right now because they are not making any money in this market.
I started a great Squidoo lens for you at:
http://www.Squidoo.com/TeachersOfTheSecret
Here is a lot of information about applying the law of attraction in your life which includes your business. Go back often to see new content as I update the lens.
If you go to your toolbar in your Internet Explorer 7. you can click on the orange square which is called an RSS feed. This way you can know whenever a new post is placed on my blog or new content is placed on my lens. This saves you time because you won’t have to keep coming back to check for new content.
There is also a Free Talking E-Book that you can get from my Squidoo lens with interviews in audio and pdf formats from the Teachers of the Secret.
This is a great book for you to listen and to read through. I listen to it over and over again so that I can internalize the information and apply it into my life and business.
When the market gets like this agents will either sink or swim.
Many agents are leaving the market to get other jobs and changing careers.
It is your choice whether you sink or swim.
The press is not giving us any slack either. Every morning people are waking up to headlines and news stories about how bad the market it, the prices are dropping, sellers are not budging, buyers are fence sitting , yada, yada! The press is not your friend right now!
Figure out a way to put a spin on all of this bad press.
In my market the truth is that homes are still selling, people are still buying and loans are still closing. Those are facts.
Perhaps for you all you need is that gentle push that a business coach can offer you to help you through this uncertain market.
Please email me if you are interested in finding out if coaching is right for you.
You can also email me at Katerinag(at)bellsouth.net for coaching and consulting information for Real Estate Agents. I am a Realtor and a Business, Career, Health and Personal Coach, Real Estate Business Consultant, trainer and speaker. Yours In Real Estate, Katerina
Please replace the (at) with the at sign, @. That is done above just so I do not get so much spam. Thanks.
Coaching For Real Estate Agents
Monday, June 25, 2007
Commitment From Your Sellers, Coaching For Real Estate Agents
Coaching For Real Estate Agents
Commitment Is Crucial To The Deal.
- Do you have listings that just sit and do not sell?
- Does the seller make it hard for you to show their home?
- Is the seller making excuses?
- Does your seller insist of having yesterday’s price today?
- Is your seller playing games with you?
If your seller is being unreasonable than it may be time to let him/her go.
You also have a mortgage payment that needs to be made, you also have bills to pay. Each hour you spend with unreasonable sellers and buyers is another hour wasted.
Time is the one thing you can not get back. Once it is spent, that’s it, it’s gone!
To be successful as a Real Estate Agent in today’s market you must first learn how to say “NO”.
Next, you must learn to turn down unreasonable clients, buyers and sellers.
They are a waste of your time. You are not being productive when you are spending your time working for them.
Do not operate your business from a perspective of lack. There are plenty of listings out there for you. You can be selective. After all ,you do need to get to the closing table!
You want sellers that are willing to make a commitment to the deal.
Make sure the seller is aware of the market and is willing to play ball on this field.
Here are some great questions you can ask the seller to see if they are committed:
“Why are you selling?”
“ How much did you pay for your property?”
“ How much do you own on your mortgage?”
And
“ When do you need to move by?”
If the seller hesitates to answer any of these questions than he/she is most likely not motivated to sell and is going to play games.
I love this quote, “Some Will, Some Won’t, So What, Next!”
You can email me at Katerinag(at)bellsouth.net for coaching and consulting information for Real Estate Agents. I am a Realtor and a Business, Career, Health and Personal Coach, Real Estate Business Consultant, trainer and speaker. Yours In Real Estate, Katerina
When emailing me put the at symbol where I have the (at) word. I just did this because I learned that is how you can avoid spam. I have been getting a lot of spam because I post my email address in my posts.
Coaching For Real Estate AgentsMonday, June 18, 2007
Tax Reform On It's Way In Florida.
Coaching For Real Estate Agents
Tax Reform Is On It’s Way In Florida
Thank you to all the Real Estate Agents who called, emailed or wrote to their state legislatures and congressmen and women about Property Tax Reform in
In just a couple of days in their special session the House and the Senate came to an agreement and now most of what they agreed upon will be taken to the voters in the January 2008 Primary Election.
Now is the time for the big fight to start for the cities to keep money they do not want to lose! They will use all kinds of scare tactics especially the ones of losing police and fire services to get the voters to turn down the amendments that will save the homeowners money on their property tax bills.
So you as a Real Estate agent can make a difference in your community which will build you credibility by getting educated on this subject and then getting your opinion out to your farm areas, your prospects, your clients and your neighborhood.
You can post your comments on your blog and your website.
Send everyone on your list an email about getting out to vote and what the amendments say and why you think that the property tax reforms need to be voted in to law.
This is a great opportunity for you to build relationships, network and get into your farms with a benefit to offer. Let me know how you are doing with this.
Post your ideas on how you can get the word out!
You can me at Katerinag@bellsouth.net for coaching and consulting information for Real Estate Agents. I am a Realtor and a Business, Career, Health and Personal Coach, Real Estate Business Consultant, trainer and speaker. Yours In Real Estate, Katerina