Marketing with Post Cards
If you have a web site, and hopefully you do; drive people to your web site with your Post Card Campaign.
Make sure you have a reason for sending the prospect that receives your post card to your web site.
Always use a tag line with a benefit to encourage prospects to visit you on the web.
With so many web sites out there especially in Real Estate markets; why would a prospect sit down at his or her computer and actually type in your web site address into the address bar?
Give them something to go to your web site for! And I don’t mean to search the MLS or to look at your listings!
They can do that on anyone’s site these days.
Think of things that your prospect is looking for or a need that is not being filled when they go to other Real Estate Agents’ sites. If you get stuck; ask your prospects.
Take a survey of your prospects. Ask them what they would like to see on your web site. What can you provide them with they are not yet getting?
Create direct response guides for your buyers and sellers.
Like: “12 Ways to Improve Your Curb Appeal”.
Send out a postcard to your data base or farm telling them to go to your web site to pick up their own copy of the direct response piece you are doing like the example above.
Post cards work great as direct mail pieces. We use them all the time in our Real Estate business.
Remember to have a call to action on your post card. Always put value on your offer. Make your offer something your prospect really wants and knows he/she needs and is ready to act on it. The more value you place on your offer the better response rate you are going to get.
Testimonials are also great to use on your post cards.
Word of Caution: Do not use the Free Consultation line. Everyone in the
We ran a post card campaign with a great offer and to go to our website to get it; we had an overwhelming successful response of visitors to our web site. In fact, from one mailing we received 112 unique visitors with 112 separate IP addresses. When we looked at our web stats we saw the direct correlation of when our data base received the post card and the dates of their visits to our web site. It works! Do it!
Submit your ideas here of what Post Card ideas you get great results with. Tell us what you have tried; what works and does not work in your market. It is great to learn from each other. Pay it forward!
You can also email me at Katerinag@bellsouth.net for coaching and consulting information for Real Estate Agents. I am a Realtor and a Business, Career, Health and Personal Coach, Real Estate Business Consultant, trainer and speaker. Yours In Real Estate, Katerina
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