Online Marketing Tips For Real Estate Agents
Coaching For Real Estate Agents
Online Marketing takes some time but it will pay off for you in the long run.
Real Estate Agents tend to work on things that will bring them money right now.
We get into this mode of getting the listing, selling the listing, getting the listing, selling the listing and so on.
You must, as a Real Estate Agent do some work each day towards your future financial security and building your business with income that will come to you in the future.
That is why ‘farming’ is the best method for long term results. Most Real Estate Agents do not have the patience to farm an area. So if you stick it out, planting those seeds and watering them you will benefit for the time you put into it. Your rewards will be financial as well as creating loyal clients who will refer you over and over again. While other agents give it up, you will reap your rewards!
There are many different types of ‘farms’:
- Geo farms
- Social farms
- Niche farms
- Professional group farms
- Online Farms
Today, we will go over online farms.
Having a website presence online today for any Real Estate Agent is a ‘must do, must have’.
However, just putting up any old template site is not going to work anymore.
You need to do some homework.
When we first went on line back in 1998, we made a lot of mistakes. We fell prey to all the different bells and whistles different vendors were selling. A lot of the tools, software and products we bought went on our shelves and were never used or did not fit our market.
We had a website with Realtor.com, Know Your Neighborhood, Advanced Access, Re/Max sites and a few others. We spent literally thousands of dollars on these websites each year and we never got a buyer or seller from all of that!
So naturally we became disillusioned with online marketing and we dumped all of our sites and went back to our direct mail campaigns and personal networking which has always done very well for us.
Now, we are back online again. What changed this time around?
Well, this time I said that I was going to make sure that I understood what I was doing. That began a project of research before building our web sites. Learning how to rank in the search engines was another area that I felt I had to understand before making online decisions regarding how much money and where we are going to be spending it.
Each night for about 3 hours before I went to sleep I studied online marketing from internet resource, books, tapes, etc. When I felt like I had a handle on the knowledge we started to implement the strategies. Lo and behold, it works! And we are no longer throwing arrows in the darks.
One of the websites that I recommend you visit that has lots and lots of Free information on building your business online is Jinger Jarrett’s web site:
Make sure you visit her blog and learn all you can a little at a time to help you make the important decisions of how to market yourself online.
You can also email me at Katerinag@bellsouth.net for coaching and consulting information for Real Estate Agents. I am a Realtor and a Business, Career, Health and Personal Coach, Real Estate Business Consultant, trainer and speaker. Yours In Real Estate, Katerina
1 comment:
Katerina,
Thank you so much for the referral! I love your blog. It looks so awesome.
Much success to you. I think you are targeting a market that needs better transition to the internet.
My best to you,
Jinger Jarrett
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