Friday, June 8, 2007

Online Marketing For Real Estate Agents

Coaching For Real Estate Agents

Online Marketing For Real Estate Agents

One of my online colleagues, Jinger Jarret made a comment to me that Real Estate Agents lack behind in making use of good online marketing.

This is an understatement. With Real Estate being one of the most searched keywords in all the major search engines and with over 80% of all buyers starting their home search online it is amazing to see how few Real Estate Agents are making the most of this unlimited stream of income.

I have some tips throughout my blog to help you in this area.

If you would like to see how a direct response website looks like you can visit our website at;

http://www.NestorGasset.com

This is our main home page. You will see our listings on the right with featured listings there. We have affiliate pages for home loans and house staging. The most important feature is the newsletter and the opt in forms on all the direct response pages.

We are very well known in our area so therefore we have my husband’s name as our domain name but for advertising to people who do not know us we use other domain names that we own. For instance when we market sellers we use the domain name;

http://www.27-Home-Seller-Tips.com

This of course is for people who do not know us yet. The prospect who does not know us does not care about our name or who we are at first. It is all about what is in it for them. So we have domain names that have benefits to the prospect in them.

Now there are things that I like and I don’t like about our site. I am constantly working on improving our site and starting new sites with new themes and keyword related pages.

There also may be free websites that your MLS or Realtor Board offers. Check into all of those. Every little bit that you do will help in the long run.

Remember getting results from your online marketing takes longer than offline marketing and you need to develop patience for it, but let me tell you it is so worth the wait.

What you will see happening in the future is that you will get your leads online and transform those leads into clients resulting in much less time spent in getting leads than from the traditional methods. Online marketing does not replace your offline marketing. It is just an additional form of developing income.

We will talk more about what all goes into your online marketing programs and strategies in future posts on this blog.

There is a lot more to it than just putting up a website.

You can email me at Katerinag@bellsouth.net for coaching and consulting information for Real Estate Agents. I am a Realtor and a Business, Career, Health and Personal Coach, Real Estate Business Consultant, trainer and speaker. Yours In Real Estate, Katerina

Coaching For Real Estate Agents

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